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11 steps to create a top 1% real estate investment memo 📝
Steal my framework to craft top notch, efficient investment memos
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In todays download, I am excited to share the framework I use for every investment memo I create.
As many of you who follow me know, I am a sucker for templates and efficiency.
When I find something that works and allows me to make a process more efficient, I go all in.
I am confident this 11-step framework will help enable you to communicate the opportunity at hand in an efficient and clear manner.
So lets get into it!
11 simple steps to craft a top 1% real estate investment memo:
1. Property Picture
People want to invest in a story, not just any piece of real estate
A great story always starts with a great visual
The first page should be a stellar photo of the property and/or a great rendering
A few examples:
Kolo Apartments.
41-units completed in 2020.
Average occupancy — 100% for the past three years.
— Sean Sweeney (@seandsweeney)
11:09 PM • Feb 16, 2023
This land had been vacant for decades
The development would not have happened without the Opportunity Zone legislation
10 months since breaking ground and aiming for a mid-April completion
— Barrett Linburg (@DallasAptGP)
1:22 PM • Feb 16, 2023
2. Executive Summary
This section is where you explain the high level busineses strategy, the project levle returns, and the reasons the deal is a good risk adjusted return
Ust this structure:
The Ask:
The purpose of this memo is to provide a summary of the opportunity to make a $X dollar investment in a Class X, # unit asset located in City, State
The Story:
The property was built as a tobacco plant in the early 1900's
This plant was one of the 5 major producers in the early 1900's, with nearly X employees shuffling through the doors every day
The Business Plan:
Underwriting assumes $X dollars to acquire the land + building.
A full scope renovation will be conducted over X years for $X dollars
X units will be renovated, targeting X type of renter and a Y ROI is projected
3. Market Summary
In this section, you prove to potential investors the market you acquiring an asset in is strong and is ripe for future widespread asset growth
Why (or why not) is this market going to do better than the market down the road?
Who are the major employers?
What is the median income?
What is the average age?
Reference this blog post for a more detail on this topic 👇
4. Sponsor (GP) Information
The goal of this section is to familiarize yourself (or the sponsor who is running the deal) with investors.
Which person/people will be specifically involved in operating this asset?
Why are these people qualified to do this?
Why should someone trust this team to be a tremendous steward of their hard earned capital?
What competitive advantages does this team possess?
What is the teams track record?
5. Project Description
High level information I include:
Year Built
Square Footage (Total and Rentable)
Number of Units
Unit Mix
Amenities
Roof age and quality
Utilities
6. Underwriting Assumptions
A list of assumptions that should be covered:
Cap Rates
Market Rent Growth
Vacancy
Operating Expenses
Real Estate Tax
Insurance
Capital Expenditure
Debt
Cap Rate / Hold Period Sensitivity Analysis
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5aa4e5d8-5c2e-4aa7-8ff0-5f22deb18f03/Picture4.jpg)
7. Rental Comparison Analysis
Why do the rents you are projecting make sense?
Did you pick them out of the sky to make the numbers work or do they actually make sense?
Create a chart similar to the one below
In a value add deal, if you put $X dollars into a unit, how much can you expect to raise rents?
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/362293af-a772-412f-8ce8-ec2fc6d2303f/Picture6.jpg)
8. Sale Comparable Analysis
Why is the price you are acquiring the property at accretive to the partnership?
Are you paying a premium or getting a deal?
How well of a job have you done negotiating the price?
Make a chart similar like the below to communicate the price you are acquiring the property makes sense
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9a663577-a1a8-4260-9626-5742e1a955aa/Sale_COmps.jpg)
9. Partnership + Debt Terms
A few topics that must be communicated here:
Equity Terms
Sources and Uses of Capital
Equity needed to close
Distribution Waterfalls/Promote
Fees
Buy/Sell Agreement
Debt Terms
All-In Rate
LTV
Fixed/Floating Rate
I/O Term
Term
10. Reasons to Proceed / Risks Associated with the Investment
Reasons to Proceed
Risk adjusted returns of X% IRR and X.X equity multiple
Strong demographics
Competitve advantages of X, Y, Z
Attractive basis as shown in sale comps chart
Risks Associated
General building/construction risk with value add activities
Volatitlity in pricing of materials needed for value add
Interest rate fluctuations
Progressive political activities / real estate tax
Volatility in insurance pricing
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c24add63-3918-44b4-902f-317fd3e3aa06/pexels-alessio-lupi-maillo-9189378.jpg)
Did someone say flood insurance pricing risk?
11. Next Steps Needed to Close
Close on the property after 30 days due diligence
Execute the operating agreement
Negotiate loan documents
Execute any other documents needed to close
That's all for today friends!
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If yes, feel free to share this newsletter on Twitter and tag me @TheDukeofDirt
Thanks again for joining me this week, it means a lot
Duke
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Whenever you are ready, my real estate operating system, made to the exact specifications of institutional investors is availabe for you HERE
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